Building an Anti-Racist, Feminist Toilet Paper Company

June 05, 2020
Building an Anti-Racist, Feminist Toilet Paper Company
Hey, Zoë here — the founder & CEO of Bim Bam Boo. I did not plan on developing a radical brand for folx to wipe their butts. However, being a Jewish, native woman  — my identity is the karmic consequence of my entrepreneurial experience. I truly am my ancestor's wildest dream.  I cannot deny my own history, nor my role in shaping the course of the future. 
CEO & Founder, Zoe Levin, Holding Protest Sign at Climate March
Stepping into power 


As a leader and business-owner, it's ultimately my job to get comfortable being uncomfortable. Yet it is also my role as CEO to push for "better"; better value, better products, better impact, better practices, better representation. It means a relentless education in being humble, listening, and taking action.
 Minority Leaders sitting at an Executive Education Workshop hosted by Lunar Startups
No business exists in a vacuum


Bim Bam Boo is based in Minneapolis, MN. George Floyd's murder only scratched the surface of America's deep-rooted and toxic history of racism. This horrific past, specifically here in the Twin Cities, is where we are building and growing our bootstrapped startup. Bim Bam Boo operates within a racist system. So here we are, building an anti-racist, feminist toilet paper company based in Minneapolis. 

Many brands and corporations made statements in support of the black community. Which is awesome. The next step is acknowledging the role we, as companies, have played in depriving black people access to economic participation. Specifically, it's important we demand our favorite brands (especially the large ones) transparently share what their leadership teams looks like #PullUpOrShutUp

Bim Bam Boo's 2020 commitment


 80% of our partnerships budget will go to black and brown-founded businesses

and/or non-profits

Employ a diverse team and board of advisors (follow our company on LinkedIn for


Donate 1,000 rolls to charity organizations supporting the needs of our black

community right here in Minneapolis

Donate 15% of profit from our website sales between June 10th-June17th to the

West Broadway Business Coalition to rebuild black small-businesses in North Minneapolis

Hire black and brown creatives for all lifestyle photography (ie. models,

photographers, etc.)


Like our articles? Get them in your inbox.

Also in beyond the roll

Flush The Binary  <br>  How To Create Safe Restrooms for Everyone.
June 27, 2022 Flush The Binary
How To Create Safe Restrooms for Everyone.

Here are 5 ways you can make a difference as an LGBTQIA2S+ ally: by creating gender neutral restrooms.

Bim Bam Boo 100% Bamboo Flushable Wet Wipe
March 09, 2022 Meet Your New Favorite Flushable Wet Wipe

Welcome Bim Bam Boo’s new flushable bamboo wet wipe! These botanical plant-based wipes care for your bambooty and the earth. 

Common Pitfalls when Setting Eco-Friendly New Year's Resolutions
December 30, 2021 Common Pitfalls when Setting Eco-Friendly New Year's Resolutions

Everyone is making their resolutions as we head into the New Year, but few of us actually achieve them! In fact, less than 8% of us actually stick to our end of year goals.